It takes only minutes on Delires obscenes (1998)YouTube to find ads from major brands next to hateful videos promoting extremism and racism.
Though the issue has been longstanding, a global brand boycott of the platform has been gathering steam. It's now reached Australia, with Telstra and Foxtel swearing off YouTube. At least, for now.
SEE ALSO: Airbnb brings Trips to Australia for a bigger slice of the tourism pieAs first reported by Fairfax Media, the Australian arms of Vodafone and Nestlé have also joined the boycott.
A spokesperson for the cable TV provider Foxtel said the company is "actively engaged with Google" to ensure its ads are not run next to offensive content, but it still suspended advertising until the issue is resolved.
"Having had an incident drawn to our attention, we are no longer satisfied that the settings are proving effective," he said.
Vodafone advertising is paused on all Google digital properties except search. The telecommunications company is now working with Google and its agencies to find a new, safer approach, a company spokesperson said.
A Telstra representative also confirmed YouTube advertising would be suspended until "we are satisfied there is an appropriate level of protection for our brand."
YouTube's problems began in the UK, when its parent company Google appeared before UK lawmakers to explain why tax-payer funded ads for the BBC and tourism agencies were appearing next to homophobic and racist videos.
"We have made the decision to pause our advertising on YouTube until we are satisfied there is an appropriate level of protection for our brand."
The government pulled the ads, as did a broad spectrum of brands including The Guardian, L'Oreal and Honda.
Much of the furor has emerged after reporting by The Times, which found ads for Mercedes-Benz and Marie Curie next to extremist YouTube videos. This, in their words, meant brands were "unwittingly funding Islamic extremists, white supremacists and pornographers."
Google said it does not comment on individual videos, but added that "an extensive review" of its advertising policies is underway.
"While we recognize that no system will be 100% perfect, we believe these major steps will further safeguard our advertisers’ brands and we are committed to being vigilant and continuing to improve over time," a spokesperson said.
The situation has exposed the failings of mostly automated ad placement software -- an approach used by Google, as well as Facebook and others. Blacklisting piracy or pornography sites is common across the industry, but ads can often slip through the cracks on sites like YouTube that host user-generated content.
Some ad tech firms now suggest advertisers consider whitelisting a small number of sites instead.
"It drives me crazy that in 2016, there are still advertisers that are buying blindly across open exchanges," Eric Franchi, co-founder of ad tech firm Undertone, told Mashablepreviously. "No brand safety controls; no verification; and it doesn't need to be that way."
Topics Google YouTube
New 'Destiny 2' catchYour social media photos could be training facial recognition AI without your consentLady Gaga mocks pregnancy rumors with a truly A+ tweetNo one's more upset about the 'Walking Dead' premiere than this sobbing fanAbout 100,000 devices helped take down the internet via a cyberattackBeto O'Rourke gets a hero's welcome at SXSW: Documentary reviewHere's proof that Ellie Goulding would definitely beat you in a fightKylie Jenner finally explains why she mistook a pig for a chickenToyota says selling fullHere's why some people are getting $20 checks from LinkedInMark Hamill tweeted a sweet Luke Skywalker and Han Solo reunion picA proud Eric Trump poses with woman in a 'Latinas contra Trump' TElizabeth Warren isn't pulling punches with Facebook, after ads taken downCo–Star's push notifications: Here's why they're so wildBenedict Cumberbatch is coming to save us from the election on 'SNL'Vivo Apex 2019: No holes, all screenApple isn't safe from Sen. Elizabeth Warren's plan to break up Big TechElon Musk says Autopilot prices will revert to normal on MondayInventor of the web says the web needs to be fixed, and fast'Sayonara Wild Hearts' on Nintendo Switch is a girly, pop fever dream U.S. politicians can now pay for sponsored content on Facebook UConn's husky mascot is the furry star of alumni proposal 'Diablo' TV series reportedly coming, Blizzard executive reveals Disney+'s March lineup of shows and movies includes 'Black Panther' Sean Spicer's comments on Hitler shredded by single MSNBC chyron Ring belatedly makes two Uber's chief of communications is the latest to leave the company Everyone is making the same joke about United Airlines and Pepsi We all need this delightfully negative 'Little Women' meme in our lives Running for office? M.M. LaFleur lends clothes to women candidates. Nevada is just gonna use Google Forms on Caucus Day Forget foldable phones: Leaked TCL images reveal slide HQ Trivia app will 'live on' after all, CEO says Jenna Fischer finally reveals what was in Jim’s teapot note to Pam on 'The Office' Cat struts onto field during baseball game, makes new home in home run statue Here's how much replacing a Galaxy Z Flip screen will cost Twitter keeps making it easier to thread tweets for some reason 'Fortnite' now has a 'Never Gonna' emote for all your rickroll needs 'Hunters' review: A magically violent fairy tale about killing Nazis The Trump team sounds woefully unprepared for this year’s Easter Egg Roll
2.8204s , 10130.6640625 kb
Copyright © 2025 Powered by 【Delires obscenes (1998)】,Unobstructed Information Network