Last month,I Would Rather Kill You TikTok UK released a 60-second ad with a simple premise: a father is moving into a new home, and his daughter has come to assist. But what really comes to the rescue, whether it's freshening a carpet or hanging a frame, is TikTok.
Through the clip, the two actors hover above the TikTok app, which in turn responds accurately and promptly to each of their conundrums. Even #BookTok is utilised to revitalise the outdated bookshelf selection. The father looks increasingly impressed. At the end of the minute-long campaign, brainstormed by creative agency Mother, the home is beautifully set up. As the two say goodbye, words emerge on screen: "Search it with TikTok."
The idea of TikTok being used as a search engine has become more recognised in the past year. As Mashable's Elena Cavender wrote in July 2022, "Increasingly, young people are using social media platforms like TikTok and Instagram to search for things to do and places to try, even seeking out news and important information, rather than consulting traditional discovery tools like Google Search and Google Maps."
Indeed, TikTok is shaping up to be a prominent source of news and information for consumers — a fact that the app is privy to. In a UK-based survey conducted last year, TikTok was named the fastest growing source of news for adults, while already holding considerable influence with younger users.
In this manner, Google and other traditional search engines are being slowly eclipsed.
Google's own SVP, Prabhakar Raghavan, alluded to the growth of TikTok in this space last year, saying, "In our studies, something like almost 40 percent of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search. They go to TikTok or Instagram." The study he referenced was a survey of U.S.-based users aged 18 to 24.
For any question, topic, or decision, TikTok indeed offers thousands of videos, takes, and snippets of knowledge. Granted, this is also fuel for misinformation, which runs rampant on the app.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
TikTok UK's advert appears to be a self-assured take on this greater development.
The evolution of TikTok denotes a larger trend for community-led apps holding significant weight when it comes to people seeking information. For things like restaurant recommendations, beauty hacks, and travel tips, it appears that TikTok, particularly, is coming for Google's long-held spot.
U.N. confirms the ocean is screwed
On Paper: An Interview with Thomas Demand by Olivia Kan
Making of a Poem: Peter Mishler on “My Blockchain” by Peter Mishler
Art Out of Time: Three Reviews by The Paris Review
'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
Love Songs: “Up in Hudson” by Camille Jacobson
The Review Celebrates Seventy with Fried Eggs by the Canal by Matthew Higgs
On Hegel, Nadine Gordimer, and Kyle Abraham by The Paris Review
Today's Hurdle hints and answers for April 23, 2025
Love Songs: “You Don’t Know What Love Is” by Blair McClendon
Best Amazon Fire TV Cube deal: Save $30 at Amazon
Faring by Saskia Hamilton
Misreading Ulysses by Sally Rooney
My Ex Recommends by The Paris Review
U.N. confirms the ocean is screwed
My Ex Recommends by The Paris Review
The Review Celebrates Seventy with Fried Eggs by the Canal by Matthew Higgs
Love Songs: “Being in Love” by Robert Rubsam
Get Rid of Windows 10 Ads, Office Offers and Other Annoyances
Love Songs: “Aguacero” by Carina del Valle Schorske
Jake Paul announces he is leaving Disney Channel amidst controversyThis week in apps: Disney Clips, Firefox updates, and moreDelta passengers out of this airport can use a fingerprint to board'The Walking Dead' Season 8 trailer: WatchKid fresh out of wisdom teeth surgery just misses his girlfriend so damn muchThe story of Sarahah, the app that's dominating the App StoreHulk talk better in 'Thor: Ragnarok' (and refuse turn back into Banner)'Stranger Things' drops thrilling Season 2 trailer at Comic'Black Panther' ComicTrans artist destroys period stigma with one seriously bold Facebook postApple ARKit developer beats IKEA to the punch with AR furniture appPeople are playing Harry PotterHuawei unveils HarmonyOS 6 beta at HDC 2025 · TechNodeEuron Greyjoy's '1,000 ships' is a massive 'Game of Thrones' plot holeI deleted the Facebook app and I haven't looked backThe 'Twin Peaks' cast loves David Lynch so much it's almost uncomfortableNot even Prince William and Kate can get 'Game of Thrones' actors to give them spoilersGame of Thrones Episode 3: Dany and Jon meet in 'The Queen's Justice'Sigh: Yes, Marvel's 'Iron Fist' is coming back for a season 2Sears was the Amazon of its heyday. Now it's a zombie. House Style University of Hindutva Protecting the Rights of Syrian Refugees Maurice Isserman’s Red Scare Captain Claud Ritualistic Postures The Collector Infra-ordinary People The Consultant Con The Failure of Liberal Zionism Be a Woman Once, Oh Lord! Happy Ending Kicking an Open Door Masks Off Forget About It In the Green Zone They Shoot Fudds, Don’t They? The Eyes of Lacy The Measurers The Composer Has No Clothes
2.3344s , 8225.84375 kb
Copyright © 2025 Powered by 【I Would Rather Kill You】,Unobstructed Information Network