Facebook wants to know whether its users would prefer like,Watch online Fast Lane to Malibu (2000) reaction, and video view counts to be hidden from posts -- and, starting today, it's already testing this in Australia.
A company spokesperson told TechCrunch that this is a "limited test," with the purpose of gathering feedback "to understand whether this change will improve people’s experiences.”
The way the test is currently implemented, like, reaction, and video view counts aren't completely gone, they're just private to everyone except the post's author. Other users can still see who liked or reacted to a post, so I guess they'll be able to count them manually, but it certainly puts less emphasis on the sheer number of how many people pressed the like button under a post. Comment counts will still be displayed, though.
TechCrunch says no further tests are currently scheduled, but if the test proves successful, the "hidden" like counts could roll out to other regions or even globally.
SEE ALSO: Facebook's 'clear history' feature delayed in U.S. over sex-trafficking caseInstagram -- which is owned by Facebook -- has been testing hidden like counts on posts since April, in Canada, Australia, and other markets. "We want your friends to focus on the photos and videos you share, not how many likes they get," the company explained at the time.
Multiple studies have shown that like counts -- and like culture in general -- can be detrimental to mental health. Last year, Mashable's Karissa Bell suggested Facebook should do away with the like button altogether. Facebook doesn't appear to be ready to go that far yet, but this latest test may be a move in the right direction.
Topics Facebook Social Media
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