【auto eroticism】

Arnold Palmer brought a country-club sport to the masses with a hard-charging style,auto eroticism charisma and a commoner's touch, At ease with both presidents and the golfing public, and on a first-name basis with both, "The King" died Sunday in Pittsburgh. He was 87.

Alastair Johnson, CEO of Arnold Palmer Enterprises, confirmed that Palmer died Sunday afternoon of complications from heart problems. Johnson said Palmer was admitted to the hospital Thursday for some cardiovascular work and weakened over the last few days.

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Palmer ranked among the most important figures in golf history, and it went well beyond his seven major championships and 62 PGA Tour wins. His good looks, devilish grin and go-for-broke manner made the elite sport appealing to one and all. And it helped that he arrived about the same time as television moved into most households, a perfect fit that sent golf to unprecedented popularity.

"If it wasn't for Arnold, golf wouldn't be as popular as it is now," Tiger Woods said in 2004 when Palmer played in his last Masters. "He's the one who basically brought it to the forefront on TV. If it wasn't for him and his excitement, his flair, the way he played, golf probably would not have had that type of excitement. And that's why he's the king."

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Beyond his golf, Palmer was a pioneer in sports marketing, paving the way for scores of other athletes to reap in millions from endorsements. Some four decades after his last PGA Tour win, he ranked among the highest-earners in golf.

It was Palmer who gave golf the modern version of the Grand Slam — winning all four professional majors in one year. He came up with the idea after winning the Masters and U.S. Open in 1960. Palmer was runner-up at the British Open, later calling it one of the biggest disappointments of his career. But his appearance alone invigorated the British Open, which Americans had been ignoring for years.

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Palmer never won the PGA Championship, one major short of capturing a career Grand Slam.

He spearheaded the growth of the 50-and-older Champions Tour, winning 10 times and drawing some of the biggest crowds.

The combination of iced tea and lemonade is known as an "Arnold Palmer." Padraig Harrington recalls eating in an Italian restaurant in Miami when he heard a customer order one. "Think about it," Harrington said. "You don't go up there and order a 'Tiger Woods' at the bar. You can go up there and order an 'Arnold Palmer' in this country and the barman — he was a young man — knew what the drink was. That's in a league of your own."

The story of how the drink came about was perfectly captured in a 2012 short documentary for ESPN's 30 for 30 program.

Palmer played at least one PGA Tour event every season for 52 consecutive years, ending with the 2004 Masters. He spearheaded the growth of the 50-and-older Champions Tour, winning 10 times and drawing some of the biggest crowds.

He was equally successful off with golf course design, a wine collection, and apparel that included his famous logo of an umbrella. He bought the Bay Hill Club & Lodge upon making his winter home in Orlando, Florida, and in 2007 the PGA Tour changed the name of the tournament to the Arnold Palmer Invitational.

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Through it all, he touched more people than he could possibly remember, though he sure tried. When asked about the fans he attracted at Augusta National, Palmer once said, "Hell, I know most of them by name."

Only four other players won more PGA Tour events than Palmer — Sam Snead, Jack Nicklaus and Woods.