【Watch Weekend Sexcapades (2014)】

Turns out if you call beets "dynamite" and Watch Weekend Sexcapades (2014)sweet potatoes "zesty," people actually want to eat their veggies.

SEE ALSO: Here’s what happens when you cut out just 10% of meat from your diet

A new study published last week in JAMA Internal Medicine from Stanford University's Psychology Department found that rich, descriptive and delicious labels for vegetables makes them a lot more appealing.

The study found that "indulgent" descriptors for vegetables like beets, corn, green beans, zucchini, carrots, and sweet potatoes won over diners at a university cafeteria. We get it: "rich buttery roasted sweet corn" sounds too good to pass over. Especially when compared to just plain-old "corn."

Original image has been replaced. Credit: Mashable

So when you put out descriptions like "dynamite chili and tangy lime-seasoned beets" that sounds way more appealing than descriptions that say what isn't included, like "lighter-choice beets with no added sugar." Even labeling the beets with their health benefits, such as "high-antioxidant beets" makes them less desirable.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Treating vegetables like a steak dinner works.

Vegetables labeled "indulgently" saw a 23 percent selection increase compared to "basic" labels. Compared to "healthy restrictive" labels (like "reduced-sodium corn"), indulgent descriptors increased the choice of veggies by 33 percent.

These results came from recording food selection in the cafeteria every weekday during the fall 2016 quarter (that's 46 days). Of the almost 28,000 diners during that period, 8,279 diners chose vegetables.

So this means we've been going about marketing vegetables wrong.

If we just re-framed our carrots as zesty and succulent, we'd be salivating as much as when that sizzling, cheesy pizza comes out of the oven.

---

Featured Video For You

---

The biggest food fight in the world is no joke

---

• Science
• Deals
• Entertainment
• Shopping
• Tech
• Life
• Games
• Digital Culture

• GPU Availability and Pricing Update: April 2022
• The Joys of Yiddish Dictionaries by Ezra Glinter
• Introducing Our Sixtieth
• ‘Extraction 2’ review: Big, dumb, but not enough fun
• Getting Started with Gmail Keyboard Shortcuts
• Many Happy Returns, John Steinbeck by Sadie Stein
• See a Paris Review Interview: Live! by Sadie Stein
• 'Every Body' Review: New documentary presents call to action from intersex activists
• Best vacuum deal: Get the Dyson V8 Plus cordless vacuum for $120 off
• Cover Art by Lorin Stein

• Snapchat astrology features let you test compatibility with friends
• Three TikTok creators may have just saved the app from Trump’s shutdown order
• Nintendo Game & Watch: Super Mario Bros review: Handheld history
• Twitter launches its own version of Stories, calls it Fleets
• 'Bugsnax' is more perfectly timed for 2020 than anyone realized
• Google Maps now shows how crowded your train or bus is in real
• CNN anchor needs a quick drink to get through Trump's last four weeks
• The odds on Trump resigning just shifted, and not in his favor
• Trump looked right at the eclipse with no glasses lol
• All the best memes about Trump's choice to look directly at the eclipse

• Best robot vacuum deal: Save $500 on Roborock Qrevo Edge
• House of Poesy: At the Grolier Poetry Book Shop by Rhoda Feng
• Trump falls for very obvious parody account pretending to be his sister Elizabeth
• Fitness for Writers, and Other News by Sadie Stein
• Best iPad deal: Save $70 on 10th Gen Apple iPad
• James Bond’s Breakfast, and Other News by Sadie Stein
• Thanksgiving and COVID
• 'Every Body' Review: New documentary presents call to action from intersex activists
• Lego free Valentine's Day Heart: How to get free Lego
• B is for Bookseller by Sadie Stein

• Sri Lanka vs. Australia 2025 livestream: Watch 1st ODI for free
• Google Doodle honours Pre
• Barnaby Conrad: Author, Matador, Bon Vivant, and Thorn in Hemingway’s Side by Lesley M.M. Blume
• Reading Rooms of Your Dreams, and Other News by Sadie Stein
• Best Soundcore by Anker Space A40 earbuds deal: Save $35 at Amazon
• Cake and Pie, and Other News by Sadie Stein
• PlayStation takes over London's Underground signs with iconic shapes
• Weirdest Titles of the Year by Sadie Stein
• The Best CPU & GPU Purchases of 2017
• Reddit to protesting mods: Reopen or be removed as API protest continues