Set as Homepage - Add to Favorites

【2021 Archives】

Source：Unobstructed Information Network Editor：Games Time：2025-06-27 04:33:03

In the digital world021 Archives first impressions are everything. If you have a good enough hook in a video, you can increase your audience and draw viewers in right off the bat — but it's not as easy as it looks.

At VidCon 2025, Jason Gandy, a content creator and instructor at Quantum Courses, walked an audience through exactly how to hook viewers in the first three seconds with humor, pacing, and smart edits during the panel "Hook, Line, and LOL: Making the First Three Seconds Count."

Gandy says that a bad hook leads to low view retention, but there are four ways to set up a hook that can draw people in:

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!
You May Also Like

  1. Bold statement

    Gandy recommends making a "specific and direct" bold statement that "challenges common beliefs, promises value or benefits," and, eventually, your video should back that up. "Open with something shocking or provocative," Gandy said.

  2. Ask an intriguing question

    These questions should "spark curiosity and hook viewers into watching the rest of your video to find the answer." They should create an emotional pull for your viewer and hint at the payoff.

  3. Humor

    Creators can also "open with a quick, relatable, or unexpected joke," but make sure you keep it short and snappy. You can use gestures and props to add more humor to these first three seconds, too.

  4. Storytelling

    Gandy also recommends opening with a "brief narrative or story that captivates emotions, sparks curiosity or relates to your viewer's experiences." If you start with a story, keep in mind that you'll need to keep it short and relatable.

"In order to hook viewers with any of the methods we've discussed so far, you have to use pacing and fast cuts," Gandy said. This "creates an engaging experience" for viewers. Use audio cues like music and sound effects, visual cues like b roll and animations, and tight editing.

Gandy didn't touch on visual hooks, but plenty of users on TikTok have recommendations for exactly how to do that — like pulling your camera out of a drawer, opening it like a book, or grabbing your phone out of a fridge.

To find more examples of good visual hooks, think about the videos that have drawn you in quickly, and study how that creator accomplished that. You can also search "hooks" on TikTok.

Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.

Topics Instagram TikTok YouTube VidCon

Previous：Precursors to Today's Technology: These Products Had the Right Vision

Next：What Sa Nguyen uses to film TikToks that feel like FaceTime

Related Articles
Related Recommendations
Categories
Latest Articles
Popular Articles
Hot Recommendations
Featured Column

Quick Links

Annual invasion of lake flies over Lake Winnebago captured on weather radar10kg dumbbell iPhone case forces you to pump iron as you text people7 movies that show how bonkers Prince Harry's royal lineage isEverything you need to know about Shogun World, 'Westworld's' new parkA predictive keyboard wrote a 'Game of Thrones' script and it's hilariously perfect'GQ's comedy issue throws hysterical shade at 'Vanity Fair's photoshoot failConsumer Reports snubs Tesla on Model 3 recommendationWho is Alden Ehrenreich? Meet the new Han Solo'Kingdom Hearts III' handsResearchers: Pop music has been getting sadder over the last 30 years8 things I learned when I published my debut novelPeppa Pig mascot watches in horror as Peppa Pig piñata is whackedResearchers: Pop music has been getting sadder over the last 30 years'Brooklyn Nine'GQ's comedy issue throws hysterical shade at 'Vanity Fair's photoshoot failOnePlus 6 'Avengers' edition is a perfect phone for your inner superheroHow VR helps students with autism practice social interactionWhat Yanny vs. Laurel taught us: We yearn to be dividedConsumer Reports snubs Tesla on Model 3 recommendationWho's who in 'Solo: A Star Wars Story' Are you online shopping a lot during quarantine? Here are some of the psychological reasons why. How to bake sourdough without worrying if you screw up Secrets fans learned about 'Ahsoka' if they were at the Star Wars Celebration 2023 panel Tesla’s Master Plan part 3 gives you numbers to chew on Netflix's 'Beef': Ali Wong breaks down Amy's moving therapy scene Tom Hanks shares photo of his plasma donation for coronavirus research A toilet flush interrupted the livestream of the Supreme Court's oral argument Man dressed as grim reaper to visit Florida beaches that reopen too early Samsung ChatGPT leak: Samsung workers accidentally leak trade secrets to the AI chatbot Emilia Clarke is launching a series of celebrity poetry readings on Instagram Australia's new coronavirus tracking app was downloaded a million times in just 5 hours Create a recipe book on Instagram by saving posts to collections What coronaviruses emerging from a dying cell look like Here are the 20 best tweets from this week because why not? 'The Mandalorian' brings Lizzo and Jack Black into the Star Wars universe How to dirty talk: A guide for beginners in quarantine Pornhub launches 'Cleanest Porn Ever' campaign to fight coronavirus pandemic Apple devices running old software will lose access to some Apple services Twitter gives NPR "government 15 best celebrity graduation speeches to watch online

1.2337s , 10137.8515625 kb

Copyright © 2025 Powered by 【2021 Archives】,Unobstructed Information Network  

Sitemap

Top

Quick Links