Plans for a 24-hour boycott on Uncontrollable Sexual DesireMarch 1 of companies that have relationships with the NRA include tech giants Apple and Amazon, as well as other major companies like FedEx, Roku, and YouTube.
SEE ALSO: After Florida shooting, gun control becomes a global conversationThe "#march1NRAboycott" effort stems from efforts by a group of celebrities including Alyssa Milano and Debra Messing and now has the backing of Shannon Coulter, the force behind the #GrabYourWallet protests which have targeted President Donald Trump.
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Amazon and Apple have been targeted because both carry the NRA TV app which distributes original content produced by the NRA. FedEx is on the list because of discounts offered to NRA members, discounts the shipping company says will remain in place despite the boycott and other calls to rescind them.
FedEx also tried to deflect attention from the boycotts by pointing out that the NRA uses its rival, UPS, for shipping.
But the #GrabYourWallet campaign has also included two other tech giants in their NRA boycott efforts: Roku (for distributing the NRA TV app like Amazon and Apple) and YouTube (for hosting an NRA TV channel).
Roku has already said they won't drop the NRA TV app, saying in a statement published by The Hollywood Reporter, "While the vast majority of all streaming on our platform is mainstream entertainment, voices on all sides of an issue or cause are free to operate a channel. We do not curate or censor based on viewpoint."
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In the two weeks since the deadly school shooting at Marjory Stoneman Douglas High School in Parkland, Florida that killed 17 students and staff members, Apple, Amazon, and YouTube (owned by Google) have already faced several campaigns, including from Moms Demand Action, demanding the removal of the NRA TV app from their services.
None of the three companies has publicly commented yet on those efforts; Mashablehas reached out to each for comment.
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Meanwhile, a growing number of major companies have announced they're cutting ties with the NRA, including both Delta Air Lines and United Airlines as well as car rental companies Avis and Hertz.
And, on Wednesday morning, Dick's Sporting Goods announced it would stop selling assault-style rifles and would not sell any firearms to people under the age of 21. The major sporting goods chain discovered it had previously sold a gun to the Parkland shooter but not the gun used in the school shooting.
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Additionally, the chain called on legislators to take further action on a number of reforms, including a new ban on assault weapons.
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