Burger King just got back at IHOP in the pettiest way possible.
Sadly,Beverly Lynne - Bikini Royale 2 (2010) IHOb doesn't stand for International House of bancakes. The breakfast chain announced that it had changed its name as a marketing gimmick after adding new burgers to the menu -- a move that annoyed a few other fast food empires and the internet at large.
SEE ALSO: Wendy's burned IHOb so hard with this pancake dissIn response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee. But Burger King was silent on social media.
Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King."
The brand even changed its cover photo to one of pancakes.
And changed its Twitter name to the same.
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Burger King, of course, already offers pancakes on its breakfast menu.
And although Burger King -- sorry, Pancake King -- hasn't made a public statement or post about it since changing its photos and social media names, its Twitter account responded to @isitaok with this Taylor Swift reference.
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Steak-umm took a similar route, changing its name to Cake-umm because food brands are all pivoting now, apparently.
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Even though this is all an elaborate marketing tactic, you have to admit that watching the brands' petty drama unfold on Twitter has been a good time. Any distraction in the current climate is apparently a good one -- even from fast food brands.
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